Turn APIs into products
Every good API should be easily found
3 Steps to better API products
Understand use cases
APIs need to focus on value and describe not only how it works for the developer but also how the business can use it.
This requires promoting your API as a product acknowledging the various customers and users who will interact with it.
Know your audience
Different personas require different messaging so it is critical to speak to a broader set than just a developer.
In deploying any API there are Customers and Users, make sure you speak to both.
Provide quality documentation that provides more than just code. Understand where the API can be deployed, provide examples and use cases that help both the business leader and the developer understand its capabilities. Be transparent.
Read about our views and find out more in our documents and guides about all things Insurance and APIs including the API economy, embedded insurance and open insurance initiatives
Confused about anything we will try and help you out
To track how APIs are actually being deployed and promoted by insurers, we have created a site to monitor their promotion and the extent of developer portals.
Launching in 2022
Learn more about who we are, what is imprtant and why we want to make a difference
To build the largest API and solution marketplace focused on the risk and insurance industry
Get in touch with us to find out about how we can help drive on your own API strategy.
Find out more about the benefits of a dedicated API marketplace for the risk and insurance sector. Promoting, explaining and monetising your APIs as well as providing developers the capability to roadtest them.
Identify some use cases demonstrating how the marketplace will add value whether you are a creator or a user of APIs
Delivering a single destination to both promote and adopt APIs to drive on innovation in insurance
Find out more about the benefits of a dedicated API marketplace for the risk and insurance sector. Promoting, explaining and monetising your APIs as well as providing developers the capability to discover them.
Promotion of APIs as products greatly increases adoption. Understand why APIs needs to speak to more than just a developer, find out how we can help.
Discover new solutions
Reduce development time
Provide Insurance context
Monetise existing API capabilities
Demonstrate how seriously you see that APIs will help drive future business partnerships, by launching a modern developer portal, reach out to see our unique insights and design.